Founder’s Page

Founder’s Page

I came to San Francisco to jockey between desks, taxis, and planes, to move numbers around excel cells, to make pretty presentations that distill information, and to create “value through insight.”

I ended up riding people around the city on a bike.

I imagine you can fill in all the color yourself — the pointlessness and pressure of the corporate grind versus the freedom of the open air, and the satisfying fatigue from a long day’s work.

What’s most exciting to me about putting shiny red bikes on the streets of San Francisco is the prospect of “creating something beautiful” — building a company that is not merely sustainable, but offers an aesthetic and experience. Out in SF we seem to live in a time and place where feeling good about what you do and how you do it is as elemental to the notion of success as growth points. I believe riding a red bike in San Francisco can be one of most appealing jobs in the States.

Why not? We are in a unique position to make it so, with opportunities for tours, campaigns, events, and lots of untapped riding locations. My full intention is to imbue our chosen profession with the integrity I feel my riders deserve. And to make something beautiful in the process.

Geoff Abraham

Geoff Abraham
Founder, Cabrio Taxi