Another Planet Entertainment, producer of the Outside Lands Music Festival in Golden Gate Park, expanded their transportation sponsorship package to include free pedicab rides for fans, per the request of their sponsor, esurance.
Esurance had been the transportation sponsor in prior years, which consisted of shuttle bus service from the Bill Graham Civic Auditorium to the entrance of Outside Lands in Golden Gate Park. In 2012, Esurance wanted to increase their sponsorship and ensure that festival-goers that decided to walk to the festival also had an opportunity to grab a ride courtesy of Esurance.
Golden Gate Park is much longer than most visitors realize, so the 10 Esurance branded pedicabs operating along JFK drive were a welcome sight. The pedicabs were continuously full with grateful passengers. Our drivers continually received praise for Euranace for providing this free service.