esurance

San Francisco is known for its numerous music festivals and large events. Hardly Strictly Bluegrass Festival (HSBF) is perhaps the largest of these events, attracting over 750,000 music fans to the free, three-day festival in Golden Gate Park every October. Another Planet Entertainment, promoter of Outside Lands Music Festival and the Treasure Island Music Festival, saw HSBF as a fantastic opportunity to promote their upcoming festival to this huge gathering of music fans. Cabrio Taxi’s pedicabs offered the best opportunity to make the biggest impact.

Advertisements on the pedicabs created tremendous buzz for the Treasure Island Music Festival. Throughout the three days, Cabrio Taxi’s drivers were continuously asked about the upcoming festival and heard people talking about the ads and festival line-up. Pedicabs offer a unique advertising platform, because our drivers can answer questions about the ads. Drivers interact with thousands of people everyday, and engage in lengthy conversations with passengers during their rides. And the ads made tens of thousands of impressions as they rolled by pedestrians and cyclists that they passed on each ride.

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Client: Another Planet Entertainment
Sponsor: esurance
Campaign: Hardly Strictly Bluegrass Festival (HSBF), Outside Lands Music Festival, and the Treasure Island Music Festival.
Contact: geoff@cabriotaxi.com